{"id":400930,"date":"2025-07-03T13:03:15","date_gmt":"2025-07-03T06:03:15","guid":{"rendered":"https:\/\/www.vibizmedia.com\/?p=400930"},"modified":"2025-07-03T13:03:15","modified_gmt":"2025-07-03T06:03:15","slug":"gen-matic-kemenekraf-gandeng-tokopedia-tiktok-dan-president-university-tingkatkan-literasi-digital-anak-muda","status":"publish","type":"post","link":"https:\/\/www.vibizmedia.com\/index.php\/2025\/07\/03\/gen-matic-kemenekraf-gandeng-tokopedia-tiktok-dan-president-university-tingkatkan-literasi-digital-anak-muda\/","title":{"rendered":"Gen Matic: Kemenekraf Gandeng Tokopedia, TikTok, dan President University Tingkatkan Literasi Digital Anak Muda"},"content":{"rendered":"<p style=\"text-align: justify;\">(Vibizmedia &#8211; Jakarta)\u00a0 Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) bekerja sama dengan Tokopedia, TikTok, dan President University menyelenggarakan program <em>Generasi Melek Teknologi<\/em> (Gen Matic) di President University, Kabupaten Bekasi. Kegiatan ini merupakan bagian dari inisiatif Kemenparekraf untuk memperkuat literasi digital dan keterampilan teknologi di kalangan generasi muda.<\/p>\n<p style=\"text-align: justify;\">Wakil Menteri konomi Kreatif, Irene Umar, hadir langsung dalam kegiatan tersebut dan menegaskan bahwa Gen Matic adalah contoh nyata kolaborasi hexahelix untuk mencetak talenta muda kreatif yang siap bersaing di era digital.<\/p>\n<p style=\"text-align: justify;\">\u201cGen Matic adalah hasil sinergi antara pemerintah, sektor swasta, akademisi, dan komunitas untuk mendorong literasi digital sekaligus produktivitas generasi muda. Literasi saja tidak cukup\u2014mereka harus mampu menciptakan karya yang bermanfaat dan bernilai ekonomi,\u201d ujar Irene Umar.<\/p>\n<p style=\"text-align: justify;\">Ia menambahkan bahwa pelatihan ini menjadi langkah awal bagi peserta untuk berkontribusi dalam mewujudkan visi Indonesia Emas 2045. \u201cSetiap individu memiliki peran dalam membentuk masa depan bangsa. Melalui Gen Matic, kami ingin mendorong lahirnya agen perubahan dari kalangan muda,\u201d tegasnya.<\/p>\n<p style=\"text-align: justify;\">Pelatihan intensif ini diikuti oleh 100 peserta, mayoritas mahasiswa, dan dilaksanakan dalam satu hari. Bekasi menjadi lokasi ketiga setelah sebelumnya Gen Matic sukses digelar di Yogyakarta (22 Mei) dan Bali (14 Juni 2025).<\/p>\n<p style=\"text-align: justify;\">Peserta dibekali berbagai keterampilan digital, mulai dari afiliasi dan personal branding, strategi konten, penyusunan skrip video, hingga praktik live streaming. Seluruh materi disampaikan langsung oleh tim edukasi Tokopedia dan TikTok e-Commerce, dengan pendekatan yang aplikatif dan relevan dengan kebutuhan industri kreatif digital.<\/p>\n<p style=\"text-align: justify;\">Program Gen Matic merupakan pengembangan dari inisiatif <em>Emak-Emak Melek Teknologi<\/em> (Emak-Emak Matic) yang telah lebih dulu dijalankan Kemenparekraf. Pelatihan berikutnya dijadwalkan berlangsung di Jakarta pada 18 Juli 2025, sebagai bagian dari rangkaian pelatihan nasional.<\/p>\n<p style=\"text-align: justify;\">Turut hadir dalam kegiatan ini Direktur Tokopedia dan TikTok E-commerce Vonny Ernita Susamto, Rektor President University Handa S. Abidin, Dekan Fakultas Hukum President University Fennieka Kristianto, serta Cheryl Anelia Tanzil dari Kedeputian V Kantor Staf Presiden. Wamen Ekraf Irene Umar juga didampingi Direktur Konten Digital Kemenparekraf, Yuana Rochma Astuti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Vibizmedia &#8211; Jakarta)\u00a0 Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) bekerja sama dengan Tokopedia, TikTok, dan President University menyelenggarakan program Generasi Melek Teknologi (Gen Matic) di President University, Kabupaten Bekasi. Kegiatan ini merupakan bagian dari inisiatif Kemenparekraf untuk memperkuat literasi digital dan keterampilan teknologi di kalangan generasi muda. Wakil Menteri konomi Kreatif, Irene Umar, hadir langsung [&hellip;]<\/p>\n","protected":false},"author":101059,"featured_media":400931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[32900],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vibizmedia.com\/index.php\/2025\/07\/03\/gen-matic-kemenekraf-gandeng-tokopedia-tiktok-dan-president-university-tingkatkan-literasi-digital-anak-muda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Matic: Kemenekraf Gandeng Tokopedia, TikTok, dan President University Tingkatkan Literasi Digital Anak Muda - Vibizmedia.com\" \/>\n<meta property=\"og:description\" content=\"(Vibizmedia &#8211; Jakarta)\u00a0 Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) bekerja sama dengan Tokopedia, TikTok, dan President University menyelenggarakan program Generasi Melek Teknologi (Gen Matic) di President University, Kabupaten Bekasi. 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